advantages of sales funnel
Home / Tutorial / 3 Reasons Why Sales Funnel Is Important – 2021

3 Reasons Why Sales Funnel Is Important – 2021

Why Sales Funnel is Important – 2021 is for those who already have a website or seriously planning to have one.

So far my other articles talk about Why you Need a Website and Checklist for your business website. I am sure you have gone through those, if not please click the hyperlink.

Assuming you already have a Website and you are happy about it. You have a digital identity now and proudly representing your business website on various platforms including Email signature and social platforms. You are getting very good visitors and your site is raking top position in Google or Bing search.

Now, wait a minute…. what about sales? Revenue?


Having my sites ranking high in search and a good number of visitors will increase your sales? The answer is “May Be”.

The question is you need to understand the visitor’s vs sales ratio. If visitors are roaming on your website without any purchase, then does it make any sense to have a business website. Your website could be anything i.e., products, affiliates, services, or online products where sales are required.

Here come “Sales Funnel” techniques to increase or convert visitors into customers.


It’s a little logical and theoretical concept and for better understanding please follow the below diagram from the Shutterstock image collection.

Why Sales Funnel Is Important - 2021

There is a Magnet spotted on the left side of the image. That magnet is attracting customers to visit your site. Now attracting visitors can be through the various methods. For that, you might need to read the social media marketing and digital marketing.

The work for the magnet is to attract more and more visitors to your site.

Stage 1: Awareness

When you have the visitors into your site then the most important part is to understand their problem. Therefore, the way you are bringing your visitors into your site should have addressed their initial query or question in their minds. For example, you put an advertisement on Facebook stating “Buy Shirt at 50% discount”, hence your product and page should build around similar content to attract visitors and giving variety to make him/ her aware of their choices.

Stage 2: Interest

You have to create interest in your visitors to become a customer by giving narrating stories and giving related material which they might pick. Create interest in your visitors with a unique collection and narrate to them why they should buy it along with the initial interest they showed.

Stage 3: Decision

This is the most difficult stage in the entire funnel. The visitor may be informed and interested in a product but decide to buy is the toughest task. Here your sales trick may come for a combined discount for products, free services for service providers, and additional downloads for online products.

There are some methodologies available like “Principle of Proof”, “Principle of liking” etc. But in nutshell, you must ensure your products and offerings are related and lucrative and proven enough to convert a castor into a customer.

Stage 4: Action

This is the most interesting stage. This is completely related to the other three stages of the sales funnel. Here you got to pay attention to some break-even theory for sales growth.

Just for example, if 100 visitors land on your site and 10 Visitors enter the above sales funnel but only 2 visitors buy the product or services, then you have a 2% conversion.

However, the most usual route that business takes to scale their sales, is that if you know that sending 100 visitors to your site costs you $200, for example, but you get two visitors to the customer at $300 each, then you have a $600 ROI (return on investment) on $200 invested (300%).

– Funnels Library

As you can see all these are relatively hard for learners and definitely needs support. You can get support from or using the best product which I found below:

Funnels Library– Lifetime Access to Exclusive 160+  Clickfunnels Sales Funnels Fit For Any Market
Plus Amazing Bonuses and New Funnels Added Monthly at no Extra Cost
  • Import any funnel with 1 Click to your clickfunnels account
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